“Once upon a time!” As children, uttering this phrase was a powerful tool to captivate and make our ears tingle in excitement. Our childhood was filled with timeless stories, and our minds were enthralled by these words and actions to encourage the fascination of our imaginations. Hence, storytelling became a compelling way to convey events and elements in words in order to dazzle and excite the audience.
In today’s world, we are all inundated with brief messages through advertisements, content, and visuals, which have become monotonous. As such, businesses are learning and changing the way they advertise, leaning towards fundamentals that use emotion-evoking narratives to connect their brands with customers, thereby sharing their values most fascinatingly.
Brand storytelling is not just of sequential events but also one that inspires empathy and delights audiences to take action that benefits the brand and its customers. Great stories capture the customer’s attention, ensuring all the key marketing messages get consumed and catalogued in their minds. Every brand has unique traits and values in connecting with its customers. Thus, there is a need to map out a great brand storytelling strategy that works for your brand and your consumers.
How do you structure your Brand Story for success?
For every story, there is always the best part. Before the best part comes the Introduction, the Middle and the End and each scene gleefully takes you through the startup, the suspense, and its climax, bringing you to a balance. In business, these phases are known as the Introduction, Challenge and Solution. To tell a compelling story, these phases are essential.
- The Story Introduction: This is the start of every story. To attract your customers’ attention, your company’s values must align with the customers’ standards to strike a balance. As the marketplace is crowded and competitors are swarming, brands need to pay attention to how they present themselves to their characters, who are the consumers.
In the words of the well-known venture capitalist Ben Horowitz, “You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story, it’s hard to get people motivated to join your company to work on the product and get people to invest in it.”
- The Story Challenge: Every story has its challenge. In business, it is essential to highlight your brand’s conflicts and challenges because conflict is the key to telling compelling stories. This builds up suspense and takes your customers on an emotional journey reaching a crescendo. Although many brands are afraid to detail their adversities, they should. As a brand, being transparent about your shortcomings gives your customers a relatable sense and respect for your brand.
- The Story Solution: As a brand, injecting the story solution of how you overcame your struggles leaves your customers relieved. There is a delightful finish when a story has resolved all conflicts. As your brand is positioned as “the solution to the challenge“, it helps your consumer refer back to your product and leaves an imprint in their memory.
Brand storytelling is an exciting form to express your brand and unfold its diverse self. It powerfully conveys the purpose of your brand. The winning combination of word-of-mouth marketing, trustworthy recommendations and online “reviews” move a brand toward higher consideration rates. The challenge is guiding their passion and honing their experience to funnel into high-quality referrals and, ultimately, drive sales.
At Del-York International, We tell stories for breakfast. We give your brand eloquent detail, connecting with your audience and happily telling your brand story locally and internationally. Yes, Del-York International will create the narrative that takes your brand to new and greater heights.
Get in with us today at www.delyorkinternational.com. Call us now on 08140000498 and follow us on all our social media platforms @delyorkinternational
We await you!