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Posted 1 March 2022 | west africa

DEL-YORK NAMED WEST AFRICA’S MEDIA AGENCY OF THE YEAR

Reading Time: 2 minutes Africa’s Foremost International PR and Strategic Communications Agency, Del-York International, was awarded “West Africa’s Most Outstanding Media Agency of the year” at the 11th West Africa brands excellence awards. The 2021/22 awards ceremony...

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Choice International Annual Summit: How Del-York created the Power of Choice
Posted 11 May 2022

Choice International Annual Summit: How Del-York created the Power of Choice

Reading Time: 3 minutes Monday, May 2, 2022, marked a defining moment for Choice International Group, (distributors of GAC Motor, GREE Air Conditioner, and Lontor E-Home in Nigeria) as they assembled for the 2022 Choice International Annual Summit: a platform set to reward competent staff...

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Why you should put your business on Tiktok
Posted 30 April 2022 | Advertisement, Business tip, Tiktok, TikTok For Business

Why you should put your business on Tiktok

Reading Time: 4 minutes In today’s world, social media has undeniably dominated the distribution of information and continues to do so. Leveraging any social media platform opens you to a more engaging user experience with loads of educational hacks, interesting trends and a robust array...

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4 Easter Marketing Promotion and Ideas For Various Channels
Posted 13 April 2022 | Easter, Marketing Ideas

4 Easter Marketing Promotion and Ideas For Various Channels

Reading Time: 3 minutes Easter holiday might seem quite small compared to Christmas (Even though cultures make a bigger celebration of Christmas, Easter is perceived as more significant by Christians because according to the Good Book, Christ’s Death & Resurrection led to Faith and...

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Posted 1 April 2022 | April 1, April Fool

The Exciting Story Behind The April Fools’ Day

Reading Time: 2 minutes Happy April Fools’ Day In the Gregorian calendar, April 1 is the 91st day of the year with 274 days remaining until the end of the year. However, there is something more unique about this day than merely being the start of a new month. People around the world...

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What Makes the Super Bowl the Greatest Annual Marketing Event?
Posted 21 March 2022 | Advertisement, Super Bowl, superbowlads

What Makes the Super Bowl the Greatest Annual Marketing Event?

Reading Time: 3 minutes When the Super Bowl kicks off every 1st Sunday in the month of February, millions of Americans tune in, while the rest of the world follow online. However, the event is seldom about the two teams in the final. For marketers, it’s about the rivalry for viewers’...

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Posted 17 February 2022 | brand crisis, delyorkinternational, PR STRATEGY, PR tactics, PR TIPS

EMOTIONAL APPROACH TO SOLVING BRAND CRISIS

Reading Time: 2 minutes Brands sometimes find themselves in murky waters, however, innocently, but public reactions can never be predicted. The constant shift in the media landscape and the internet provide opportunities for various narratives from the public, regardless of the truth....

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Posted 14 February 2022 | valentine, valentinepr, valentineprtips

The Best Valentine PR Strategy & Ideas

Reading Time: 2 minutes You can’t totally ignore the buzz around Valentine. As a business or brand owner, it is a special occasion to express love and connect with the emotions of your customers. Currently, Valentine’s day is the 4th largest shopping day of the year. This makes it...

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Posted 11 February 2022 | PR, PR STRATEGY, PR tactics, PR TIPS

SEVEN (07) Tips to Creating a Successful PR Strategy

Reading Time: 3 minutes Are you a brand owner, business person, project manager, campaign director or creative agency? Creating a successful PR strategy is crucial to you and your business. However, you may not know how to start. Below are a few tips to guide you in creating a successful...

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Posted 8 February 2022 | PR, PR tactics

Simple PR Tactics That Work (With Examples)

Reading Time: 4 minutes Thanks to social media and new-age technology, businesses, brands and their audiences can now relate with one another in different ways. As a result, many PR tactics (including the best) are now slowly becoming obsolete. Although some are still relevant in contemporary...

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