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What Makes the Super Bowl the Greatest Annual Marketing Event?
Posted 21 March 2022 | Advertisement, Super Bowl, superbowlads

What Makes the Super Bowl the Greatest Annual Marketing Event?

Reading Time: 3 minutes When the Super Bowl kicks off every 1st Sunday in the month of February, millions of Americans tune in, while the rest of the world follow online. However, the event is seldom about the two teams in the final. For marketers, it’s about the rivalry for viewers’...

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Posted 1 March 2022 | west africa

DEL-YORK NAMED WEST AFRICA’S MEDIA AGENCY OF THE YEAR

Reading Time: 2 minutes Africa’s Foremost International PR and Strategic Communications Agency, Del-York International, was awarded “West Africa’s Most Outstanding Media Agency of the year” at the 11th West Africa brands excellence awards. The 2021/22 awards ceremony...

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Posted 17 February 2022 | brand crisis, delyorkinternational, PR STRATEGY, PR tactics, PR TIPS

EMOTIONAL APPROACH TO SOLVING BRAND CRISIS

Reading Time: 2 minutes Brands sometimes find themselves in murky waters, however, innocently, but public reactions can never be predicted. The constant shift in the media landscape and the internet provide opportunities for various narratives from the public, regardless of the truth....

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Posted 14 February 2022 | valentine, valentinepr, valentineprtips

The Best Valentine PR Strategy & Ideas

Reading Time: 2 minutes You can’t totally ignore the buzz around Valentine. As a business or brand owner, it is a special occasion to express love and connect with the emotions of your customers. Currently, Valentine’s day is the 4th largest shopping day of the year. This makes it...

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Posted 11 February 2022 | PR, PR STRATEGY, PR tactics, PR TIPS

SEVEN (07) Tips to Creating a Successful PR Strategy

Reading Time: 3 minutes Are you a brand owner, business person, project manager, campaign director or creative agency? Creating a successful PR strategy is crucial to you and your business. However, you may not know how to start. Below are a few tips to guide you in creating a successful...

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Posted 8 February 2022 | PR, PR tactics

Simple PR Tactics That Work (With Examples)

Reading Time: 4 minutes Thanks to social media and new-age technology, businesses, brands and their audiences can now relate with one another in different ways. As a result, many PR tactics (including the best) are now slowly becoming obsolete. Although some are still relevant in contemporary...

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Why the Best PR Strategies Worked, and What They Have in Common
Posted 4 February 2022

Why the Best PR Strategies Worked, and What They Have in Common

Reading Time: 2 minutes Everybody does strategy. It is almost an overused concept; however, strategy plays a vital role in public relations and marketing. Having the right PR strategy is key to the success of any project or campaign. (more…)

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Posted 1 February 2022 | newsletter

STICK TO YOUR GOALS THIS 2022.

Reading Time: 2 minutes Yay, finally, it’s February! For a number of people, the year is just about to start. January was a trial month and now that it’s done, let’s smash the new year goals. Setting goals is important. As a matter of fact, it is an integral part of achieving...

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IMAGINE YOUR BRAND AS A BOOK (Should People Judge it by the Cover?)
Posted 27 January 2022

IMAGINE YOUR BRAND AS A BOOK (Should People Judge it by the Cover?)

Reading Time: 4 minutes Imagine your brand as a book by Del-York International Imagine your brand (personal or business) as a book. Would you like people to judge your brand by what they see alone? If you say NO, then this article is for you. Perhaps you said no because you believe within...

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DEL-YORK is partnering with Storyland Studios to Build Lagos Film City
Posted 25 January 2022 | Del-York International, Film City, Lagos State, Nollywood, Storyland Studios

DEL-YORK is partnering with Storyland Studios to Build Lagos Film City

Reading Time: 2 minutes Del-York Group, the parent company of Del-York International and Del-York Creative Academy in a strategic partnership with America’s biggest movie studios and theme park designer, Storyland Studios wants to build a site dedicated to film and TV industry in Lagos,...

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