by DYI TeamReading Time: 2 minutes Happy April Fools’ Day In the Gregorian calendar, April 1 is the 91st day of the year with 274 days remaining until the end of the year. However, there is something more unique about this day than merely being the start of a new month. People around the world...
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by DYI TeamReading Time: 3 minutes When the Super Bowl kicks off every 1st Sunday in the month of February, millions of Americans tune in, while the rest of the world follow online. However, the event is seldom about the two teams in the final. For marketers, it’s about the rivalry for viewers’...
READ MORE by DYI TeamReading Time: 2 minutes Africa’s Foremost International PR and Strategic Communications Agency, Del-York International, was awarded “West Africa’s Most Outstanding Media Agency of the year” at the 11th West Africa brands excellence awards. The 2021/22 awards ceremony...
READ MORE by DYI TeamReading Time: 2 minutes Brands sometimes find themselves in murky waters, however, innocently, but public reactions can never be predicted. The constant shift in the media landscape and the internet provide opportunities for various narratives from the public, regardless of the truth....
READ MORE by DYI TeamReading Time: 2 minutes You can’t totally ignore the buzz around Valentine. As a business or brand owner, it is a special occasion to express love and connect with the emotions of your customers. Currently, Valentine’s day is the 4th largest shopping day of the year. This makes it...
READ MORE by DYI TeamReading Time: 3 minutes Are you a brand owner, business person, project manager, campaign director or creative agency? Creating a successful PR strategy is crucial to you and your business. However, you may not know how to start. Below are a few tips to guide you in creating a successful...
READ MORE by DYI TeamReading Time: 4 minutes Thanks to social media and new-age technology, businesses, brands and their audiences can now relate with one another in different ways. As a result, many PR tactics (including the best) are now slowly becoming obsolete. Although some are still relevant in contemporary...
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by DYI TeamReading Time: 2 minutes Everybody does strategy. It is almost an overused concept; however, strategy plays a vital role in public relations and marketing. Having the right PR strategy is key to the success of any project or campaign. (more…)
READ MORE by DYI TeamReading Time: 2 minutes Yay, finally, it’s February! For a number of people, the year is just about to start. January was a trial month and now that it’s done, let’s smash the new year goals. Setting goals is important. As a matter of fact, it is an integral part of achieving...
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by DYI TeamReading Time: 4 minutes Imagine your brand as a book by Del-York International Imagine your brand (personal or business) as a book. Would you like people to judge your brand by what they see alone? If you say NO, then this article is for you. Perhaps you said no because you believe within...
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