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Posted 11 February 2022 | PR, PR STRATEGY, PR tactics, PR TIPS

SEVEN (07) Tips to Creating a Successful PR Strategy

Reading Time: 3 minutes Are you a brand owner, business person, project manager, campaign director or creative agency? Creating a successful PR strategy is crucial to you and your business. However, you may not know how to start. Below are a few tips to guide you in creating a successful...

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Posted 8 February 2022 | PR, PR tactics

Simple PR Tactics That Work (With Examples)

Reading Time: 4 minutes Thanks to social media and new-age technology, businesses, brands and their audiences can now relate with one another in different ways. As a result, many PR tactics (including the best) are now slowly becoming obsolete. Although some are still relevant in contemporary...

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Why the Best PR Strategies Worked, and What They Have in Common
Posted 4 February 2022

Why the Best PR Strategies Worked, and What They Have in Common

Reading Time: 2 minutes Everybody does strategy. It is almost an overused concept; however, strategy plays a vital role in public relations and marketing. Having the right PR strategy is key to the success of any project or campaign. (more…)

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Posted 1 February 2022 | newsletter

STICK TO YOUR GOALS THIS 2022.

Reading Time: 2 minutes Yay, finally, it’s February! For a number of people, the year is just about to start. January was a trial month and now that it’s done, let’s smash the new year goals. Setting goals is important. As a matter of fact, it is an integral part of achieving...

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IMAGINE YOUR BRAND AS A BOOK (Should People Judge it by the Cover?)
Posted 27 January 2022

IMAGINE YOUR BRAND AS A BOOK (Should People Judge it by the Cover?)

Reading Time: 4 minutes Imagine your brand as a book by Del-York International Imagine your brand (personal or business) as a book. Would you like people to judge your brand by what they see alone? If you say NO, then this article is for you. Perhaps you said no because you believe within...

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DEL-YORK is partnering with Storyland Studios to Build Lagos Film City
Posted 25 January 2022 | Del-York International, Film City, Lagos State, Nollywood, Storyland Studios

DEL-YORK is partnering with Storyland Studios to Build Lagos Film City

Reading Time: 2 minutes Del-York Group, the parent company of Del-York International and Del-York Creative Academy in a strategic partnership with America’s biggest movie studios and theme park designer, Storyland Studios wants to build a site dedicated to film and TV industry in Lagos,...

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Posted 24 January 2022 | Ogun State, PMB

Ogun State Welcomes His Excellency, President Muhammadu Buhari As He Commissions 5 Legacy Projects

Reading Time: 3 minutes Event Branding, and Coverage by Del-York International Thursday, January 13, 2022, was a momentous day in Prince Dapo Abiodun’s history as the Governor of Ogun State. With the news of Prince Dapo Abiodun (MFR) illustrious achievements spreading across States...

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Posted 19 November 2021 | Creative Agency, Creative Industry, Entertainment, Movies, Weekend, Weekend Vibes

5 Inspiring TV Shows About Creative Agency & The Impactful Lessons They Teach

Reading Time: 4 minutes At Del-York International, we enjoy what we do. From strategic communications to brand Advertising, Public Relations, Storytelling, Event management, to Reputation management: all of it is our forte! With these many responsibilities and “super-hero” acts required to...

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Posted 8 November 2021 | Creative Lagos, DCA, Del-York International, Lagos State, Tourism, Tourism in Nigeria, Tourism Masterplan

The Future of Tourism: 4 Ways the Lagos State New Tourism 20-year Master Plan will Transform Nigeria

Reading Time: 5 minutes Beyond its entertainment and cultural export across various events like musical concerts, festivals, and exhibitions, Lagos must tap into other aspects of its tourism so as to rise to the narrative of an attractive state in Africa. Hence, the new tourism policy....

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Posted 8 November 2021 | Africa, Dr Akinwumi Adesina, Import Substitution, Industrialization, IndustrializationinAfrica

Dr. Akinwumi Adesina Profoundly Explains How “Import substitution” Is NOT The Solution To Nigeria’s Manufacturing Problem

Reading Time: 3 minutes Image Source: Del-York -Dr. Akinwumi Adesina at MAN@50 In recent times, import substitution is incessantly becoming more common among African countries who  are relying on the strategy to boost their manufacturing industry and increase job creation. The...

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