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Opinion

What Makes the Super Bowl the Greatest Annual Marketing Event?
Posted 21 March 2022 | Advertisement, Super Bowl, superbowlads

What Makes the Super Bowl the Greatest Annual Marketing Event?

Reading Time: 3 minutes When the Super Bowl kicks off every 1st Sunday in the month of February, millions of Americans tune in, while the rest of the world follow online. However, the event is seldom about the two teams in the final. For marketers, it’s about the rivalry for viewers’...

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Posted 17 February 2022 | brand crisis, delyorkinternational, PR STRATEGY, PR tactics, PR TIPS

EMOTIONAL APPROACH TO SOLVING BRAND CRISIS

Reading Time: 2 minutes Brands sometimes find themselves in murky waters, however, innocently, but public reactions can never be predicted. The constant shift in the media landscape and the internet provide opportunities for various narratives from the public, regardless of the truth....

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Posted 11 February 2022 | PR, PR STRATEGY, PR tactics, PR TIPS

SEVEN (07) Tips to Creating a Successful PR Strategy

Reading Time: 3 minutes Are you a brand owner, business person, project manager, campaign director or creative agency? Creating a successful PR strategy is crucial to you and your business. However, you may not know how to start. Below are a few tips to guide you in creating a successful...

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Posted 1 February 2022 | newsletter

STICK TO YOUR GOALS THIS 2022.

Reading Time: 2 minutes Yay, finally, it’s February! For a number of people, the year is just about to start. January was a trial month and now that it’s done, let’s smash the new year goals. Setting goals is important. As a matter of fact, it is an integral part of achieving...

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Posted 8 November 2021 | Creative Lagos, DCA, Del-York International, Lagos State, Tourism, Tourism in Nigeria, Tourism Masterplan

The Future of Tourism: 4 Ways the Lagos State New Tourism 20-year Master Plan will Transform Nigeria

Reading Time: 5 minutes Beyond its entertainment and cultural export across various events like musical concerts, festivals, and exhibitions, Lagos must tap into other aspects of its tourism so as to rise to the narrative of an attractive state in Africa. Hence, the new tourism policy....

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Posted 8 November 2021 | Africa, Dr Akinwumi Adesina, Import Substitution, Industrialization, IndustrializationinAfrica

Dr. Akinwumi Adesina Profoundly Explains How “Import substitution” Is NOT The Solution To Nigeria’s Manufacturing Problem

Reading Time: 3 minutes Image Source: Del-York -Dr. Akinwumi Adesina at MAN@50 In recent times, import substitution is incessantly becoming more common among African countries who  are relying on the strategy to boost their manufacturing industry and increase job creation. The...

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Why You Should Invest In Africa – Dr. Akinwumi Adesina
Posted 5 November 2021 | Africa, Dr Akinwumi Adesina, IndustrializationinAfrica, Investing in Africa, MAN@50

Why You Should Invest In Africa – Dr. Akinwumi Adesina

Reading Time: 2 minutes Image Source: Del-York -Dr. Akinwumi Adesina at MAN@50 Event Despite the vicarious news around the state of the economy and security in Africa, the president of African Development Bank (AfDB), Dr. Akinwumi Adesina believes anyone not investing in Africa is really...

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Posted 28 October 2021 | Africa, Industrialization, IndustrializationinAfrica, MAN@50, Nigeria, Nigeria Economy

[Must Read] No one Has Explained The Solutions to Nigeria’s Economic Problems like Dr. Akinwumi Adesina.

Reading Time: 3 minutes Dr. Akinwumi Adesina On Stage At The MAN@50 Event Despite the potential wealth and abundance of resources at the disposal of the African continent, the region has continually failed to advance its economic development and is strongly synonymous with poverty. One may...

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Posted 26 October 2021 | Branding, PR

5 Coolest Booths At The ‘Made In Nigeria’ Expo 2021

Reading Time: 4 minutes The standard of work from Del-York International continues to grow exponentially with each project we handle. This was no different for the Golden Jubilee celebration of the Manufacturers Association of  Nigeria (MAN @50) wherein we served as the official Event...

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