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Yay, finally, it’s February!

For a number of people, the year is just about to start. January was a trial month and now that it’s done, let’s smash the new year goals.

Setting goals is important. As a matter of fact, it is an integral part of achieving success. To avoid shooting aimlessly, set targets. However, not many people are successful at it, why?

The answer is that people don’t stick to the goals they set. Companies included.

To avoid shooting aimlessly, set targets.

When your company decides on goals or sets certain targets, it is important to stick with them. These goals are the foundation for your company’s growth, and changing them often may stunt that growth. You may argue that a sudden change in the company’s goals seems right, however, it is better to stick with the plan.

The dangers of changing things often

Is your company fond of changing plans on a whim, or much worse, don’t have a plan at all? Such a company risks internal and external wreckage that may affect morale and confidence in further projects.

Your employees and customers must believe in the company for it to succeed. It is the motivation for excellence in service and enthusiasm for continual support. Losing these two factors can mean disaster.

Communications: a key ingredient

Communication is a very important factor when setting goals. It is important to stay consistent – do not suddenly change gears and break away from communicating with your team on the original goals set. This will harm the success of such goals and ultimately ruin the reputation of your company.

However, changing your communication strategy during a crisis can be different. In any case of an emergency, it is necessary to pause communications on any plans until the siege is over.

Set flexible goals

It is great to be ambitious. However, setting realistic and flexible goals means you have a higher probability of achieving success than not.

In the world today, everything is backed by data

In the world today, everything is backed by data and your goals should not be an exception. This means being able to adjust your goals according to change-encouraging insights.

At Del-York International, we know all about creating successful campaigns. This is because we create realistic goals and stick with them. No surprise the amount of success we recorded last year and are hopeful for, this year.

We also know consistent communication about our goals is also a key ingredient.


To find out about our plans for the year and the goals we are setting for the new year, subscribe to our newsletter. We stay consistent in communicating insightful details about ourselves and the amazing projects we’re working on.

Are you looking for inspiration to build your own cornerstone for success in 2022? Then you should look forward to the first issue of our newsletter.

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